Why Create An Attractive Blog

By Ginny Toll

An attractive blog is like the cover of a book, it draws someone’s attention to it. People first notice how a blog looks before they actually read the content. It is like the first impression. You only have one chance, so make it a good one.

The content keeps a follower on your page and keeps them coming back but in order to first get them to take a look a blog, the blog should be attractive and professional looking. There are certain decisions to be made before you write your first article; what is the look that you want your blog to have.

It is always important to understand that the design of your blog is important. You can either do it yourself, hire someone to create your design or find a system that will customize a site for you at a fraction of the cost of hiring someone. This is all up to you. Here are five simple rules to follow that can make a huge visual impact on for your blog on the internet.

5 Rules to Follow for Blog Appeal

#1 Rule – Color

The colors of your blog will either visual attract your readers or can make them run quickly before they ever get a chance to read one article. Stick to three main colors at the most. Remember the color wheel? Choose either complimentary colors (which are side by side on the color wheel) or opposite colors of the wheel. Pick a background that is not too distracting. You do not want your followers looking at your background and forget the reason why they landed on your blog in the first place and that is to read your article.

#2 Rule – Emotions of Color

Colors create emotions. Does your blog have a cheerful tone? Are your articles cheerful? Does your blog have a doom or gloom tone when you want to write about positive thinking? Think about how it would look if you are writing a satirical article and your blog has a floral background. The two just don’t go together. Keep the emotion that you are creating with your blog to the topic that you are writing about. To learn more about the emotions of color read my article “How to Choose the Right Color for Your Social Media Marketing”.

#3 Rule – Fonts

Avoid hard reading fonts. Try to use common fonts such as, Times Roman, Arial and Calibri. It is much easier to read for you followers. Also take into account the color of the fonts. White or vibrant fonts on a dark background are very hard for the eyes to read. It makes the reader tired or impossible to read your article. Remember the purpose of having a blog is to attract readers and actually stay and read your articles.

When you are writing your articles for a blog, you should writer in short paragraphs and this would allow you to have some flexibility in picking your font style. You can go a little crazy but not over the top crazy.

#4 Rule – Sidebar

Keep your sidebar neat and tidy. Avoid the clutter of putting everything you can think of in your sidebar. This is not only distracting but pulls your followers away from your articles. Consider a page dedicated to recommendations, awards, and affiliate tools. Read “4 Reasons Why Your Blog Should Be Clutter Free” for more ideas on how to keep your blog clutter free.

#5 Rule – Header

Like the old saying your first impression counts and you only have one chance to make it. A well done blog header makes a huge impact. My Branding System has a graphic artist that customizes a header for your blog when you purchase a system. This customization is not only for your blog header but for you YouTube, Facebook and Twitter social media accounts as well. In this way, all your social media accounts are branded with the same graphics and makes it very cohesive and consistent with your brand.

If you can’t afford a customized site, hire a graphic artist to just do your blog header. They will be willing to help you and you will improve the look of your blog dramatically.

If You Build the Blog They Will Come

If you build your blog by using the 5 rules above, it will attract your readers to stay and check out your content. It is the first impression to get people curious about what you have to say. Valuable, easy to read, content is what will keep your followers coming back.

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